Entries by admin

Online Reviews

Since the internet has become the primary method of marketing for retail business, online reviews have become the new litmus test for prospective customers. Since www basically stands for wild, wild, west there is no public standard or formal criteria for how a customer evaluates a company. What compounds the problem is the ability to […]

Giving Credit where Credit is Due

Whatever successes have come my way in my chosen vocation did not originate with me; they were a gift from my father. He was born a mechanic and racer. That desire and passion allowed me to grow up in an environment where tools, parts, motorcycles, and cars were the toys that I played with as […]

Labor Philosophy – Something You May Not Know

Most automotive repair companies (especially new car dealers) pay their technicians on a commission basis. Beck’s European is not a proponent of this practice. Here’s how it works: A particular job has a Flat Rate time of 8 hours. In other words, that job, if properly executed, should take 8 hours to complete according to […]


Honest question: How often do you think about loyalty toward a merchant? As customers and clients, we all typically use vendors and merchants who provide us with greater value than their competitors. In a highly competitive marketplace we usually choose to spend our dollars where we get the greatest ROI. Loyalty has to be earned […]

Employees: Asset or liability?

I offer this treatise as a response to a phenomenon in our current society that affects all of us more than we think. Everyone wants excellent service, right? One of the many plights of the human condition is a desire to receive more than we give but it amazes me that many workers aren’t willing […]